"90% of consumers trust peer recommendations, only 33% trust ads"How influential are you online? How influential are those you influence? If this site had it's way, we would all have Klout.
Klout has been around for 2 years, and scores are calculated by looking at three factors across Twitter, Facebook, LinkedIn, Foursqaure, Youtube, Blogger, Flickr, Instagram and Tumblr:
- true reach (how many people share and respond to your content)
- amplification (how many times your information is spread)
- network score (how many people in your network and how many of them are 'influencers' themselves)
They've recently introduced a button '+K' similar to the Google's '+1' button where you make a recommendation. In Klout's case, you're recommending a person/company as a good source of information, and increasing their Klout. It's this aspect that's important from a business perspective - your peer's opinion about a brand has more Klout than an ad.
Some interesting reading:
- Klout is becoming more influential in the social media circuit with Facebook setting up new VIP sections for people with serious klout
- People are promoting their Klout scores on their resumes
So, tell me, how much KLOUT do you have?
