Mt Buller - rookie error
Mt Buller went into crisis management earlier this week when they updated their Facebook status.
The seemingly innocent status update provided a link to their website providing costs for the 2012 mid week pass.
Within minutes, fans who considered themselves 'loyal' to Mt Buller showed their outrage - 78 comments on this status and growing.
Turns out Mt Buller had increased the price to $1299 when their major competitors, Mt Hotham and Falls Creek had only recently slashed the price of their 2012season passes... $699.
Rather than respond to the comments and/or ignore the profanities, Mt Buller dug themselves a deeper hole by deleting posts and making another status update... Oops, rookie error!
41 comments ensued with 'fans' fuming, eg:
Kathryn Vine So basically if we say something such as rip off, overpriced, or we are going to falls or hotham you guys shall find that offensive and delete our post?
Rob Leen You guys aren't really good at this Facebook thing are you?
Mt Buller finally went into reputation management mode, put forward an official response from their GM, arranged a 2hr Q&A Facebook forum, a Q&A page and discussion section on their facebook page - phew...
But has the damage been done?
Check it out here - https://www.facebook.com/MtBuller?sk=wall
What do you think?? Is it a case of too little, too late?
