"90% of consumers trust peer recommendations, only 33% trust ads"How influential are you online? How influential are those you influence? If this site had it's way, we would all have Klout.
Klout has been around for 2 years, and scores are calculated by looking at three factors across Twitter, Facebook, LinkedIn, Foursqaure, Youtube, Blogger, Flickr, Instagram and Tumblr:
- true reach (how many people share and respond to your content)
- amplification (how many times your information is spread)
- network score (how many people in your network and how many of them are 'influencers' themselves)
They've recently introduced a button '+K' similar to the Google's '+1' button where you make a recommendation. In Klout's case, you're recommending a person/company as a good source of information, and increasing their Klout. It's this aspect that's important from a business perspective - your peer's opinion about a brand has more Klout than an ad.
Some interesting reading:
- Klout is becoming more influential in the social media circuit with Facebook setting up new VIP sections for people with serious klout
- People are promoting their Klout scores on their resumes
So, tell me, how much KLOUT do you have?
Thanks for raising the issue of "Klout", Sarah. It's an interesting tool, and a useful way to identify who are the most influential people talking about your brand.
ReplyDeleteMy Klout score is currently 37. How does that compare with others? Post your scores here!
I have 10 Klout. =D I think it might be interesting to compare with the end of the semester to see if anyone is able to raise their Klout.
ReplyDelete@Ivan, I'm hoping you're right as I only have 10 Klout too. Klout is reading my FB, Twitter, Blogger and LinkedIn accounts and I am clearly not an influential person. Here's hoping to amazing influence by end of semester!
ReplyDelete@ Wags - Great score - very jealous. how many accounts is Klout reviewing of yours??
@SArah: Only FB, Twitter and LinkedIn... I'll have to link a couple of others to increase my score a bit more! :)
ReplyDelete@Sarah Only 21.I feel like such an uninfluential loser.
ReplyDeleteOk, I will make you all feel better, I have a 0 klout score. Why am I so old school. Now that I know about it, I will try and catch up by the end of semester. This is a great business tool, from a marketing perspective I think this could only benefit.
ReplyDeleteGood luck influencing!
Ross