"FACEBOOK JUST RELEASED THEIR PRICE GRID FOR MEMBERSHIP. $9.99 PER MONTH FOR GOLD MEMBER SERVICES, $6.99 PER MONTH FOR SILVER MEMBER SERVICES, $3.99 PER MONTH FOR BRONZE MEMBER SERVICES, FREE IF YOU COPY AND PASTE THIS MESSAGE BEFORE MIDNIGHT TONIGHT. WHEN YOU SIGN ON TOMORROW MORNING YOU WILL BE PROMPTED FOR PAYMENT INFO...IT IS OFFICIAL IT WAS EVEN ON THE NEWS. FACEBOOK WILL START CHARGING DUE TO THE NEW PROFILE CHANGES. IF YOU COPY THIS ON YOUR WALL YOUR ICON WILL TURN BLUE AND FACEBOOK WILL BE FREE FOR YOU. PLEASE PASS THIS MESSAGE ON IF NOT YOUR ACCOUNT WILL BE DELETED IF YOU DO NOT PAY"The question is, would you pay? And if so, how much?
Monday 26 September 2011
Are we going to pay for the new Facebook?
Are the rumours true? Is Facebook really going to charge us for our new profiles?? I'm surprised by how quickly the status updates have been infiltrated by the rumours ... surely it must be true!?
Sunday 18 September 2011
How much do you spend on social media?
I found an interesting article online today - As Social Spending Rises, Which Metrics Are CMOs Focusing On?
Whilst the article related to what SM metrics are used to convince management that spending on SM is the right thing to do, what I was fascinated with is that approximately 7% of marketing budgets are spent on SM, and this is considered lower than marketers had hoped!
At the moment, I spend $0 but plan to increase this substantially within the next 6 months, as part of a digital strategy we're working on.
I'm curious, what percentage of your marketing budget is spend online, and in particular on SM? And, how is this determined?
Whilst the article related to what SM metrics are used to convince management that spending on SM is the right thing to do, what I was fascinated with is that approximately 7% of marketing budgets are spent on SM, and this is considered lower than marketers had hoped!
At the moment, I spend $0 but plan to increase this substantially within the next 6 months, as part of a digital strategy we're working on.
I'm curious, what percentage of your marketing budget is spend online, and in particular on SM? And, how is this determined?
Wednesday 7 September 2011
A totally non-random act of kindness...
I was watching the Gruen Transfer tonight - anyone else watch it? The show tonight discussed KLM and their random acts of kindness.... random? I think not.
These random acts involved searching through social networks (primarily twitter and facebook) for any mention of their brand, to determine who's sitting at the airport waiting for a KLM flight. Personally, I think that's great, but it's the next step that I think is kind of creepy... their marketers then delve into their account history to find out more about the person so they can personalise a "random" gift to "randomly" give this person at the airport.
There were mixed opinions on the show. Some experts mentioned the words "best practice", "the way forward". Is this really where social media marketing is heading? Or, are you like the other half, and think it's creepy that a brand is delving into your past?? I'm undecided, but I am trying to work out how I can try it at work!
Here's an article mentioning some other brands jumping onto these "random" acts bandwagon... and below a video of what Nokia tried overseas:
Does anyone know of any local brands out there doing this? And, what do you think about it? Creepy or best practice???
These random acts involved searching through social networks (primarily twitter and facebook) for any mention of their brand, to determine who's sitting at the airport waiting for a KLM flight. Personally, I think that's great, but it's the next step that I think is kind of creepy... their marketers then delve into their account history to find out more about the person so they can personalise a "random" gift to "randomly" give this person at the airport.
There were mixed opinions on the show. Some experts mentioned the words "best practice", "the way forward". Is this really where social media marketing is heading? Or, are you like the other half, and think it's creepy that a brand is delving into your past?? I'm undecided, but I am trying to work out how I can try it at work!
Here's an article mentioning some other brands jumping onto these "random" acts bandwagon... and below a video of what Nokia tried overseas:
Does anyone know of any local brands out there doing this? And, what do you think about it? Creepy or best practice???
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