OK, so it's not a riot, but I thought I'd revisit my previous posting about how social media can exponentially increase the number of followers to a cause...
Buzz about the "Occupy" movement has reached amazing heights. A recent study showed that buzz about the movement peaked in early October with a the five-day surge of over 13,000 messages posted about to it - read more on Mashable
The movement started on Wall Street, NY, it then grew to other cities in the USA and is now occuring all over the world, including Melbourne.
If social media didn't exist, would the movement have grown so significantly? Would we be seeing it in Melbourne?? Is social media once again an instigator???
Friday 21 October 2011
Tuesday 11 October 2011
Social Media Stats - Australia
I found some recent stats that I thought I'd share with you all today. These stats were produced by socialmedianews.com.au and relate to social media usage in Australia for the month of September...
More info available here: http://www.socialmedianews.com.au/social-media-statistics-australia-september-2011/
- Facebook – 10,628,600 users
- Youtube – 9.9 million UAVs / mo
- Blogspot – 4.6 UAVs / mo
- WordPress.com – 2 million UAVs / mo
- LinkedIn – 1.8 million UAVs / mo
- Twitter – 1.6 million UAVs / mo
- Google Plus – 622,050 Users
More info available here: http://www.socialmedianews.com.au/social-media-statistics-australia-september-2011/
Wednesday 5 October 2011
Rookie error Mt Buller - the next GASP?
Mt Buller - rookie error
Mt Buller went into crisis management earlier this week when they updated their Facebook status.
The seemingly innocent status update provided a link to their website providing costs for the 2012 mid week pass.
Within minutes, fans who considered themselves 'loyal' to Mt Buller showed their outrage - 78 comments on this status and growing.
Turns out Mt Buller had increased the price to $1299 when their major competitors, Mt Hotham and Falls Creek had only recently slashed the price of their 2012season passes... $699.
Rather than respond to the comments and/or ignore the profanities, Mt Buller dug themselves a deeper hole by deleting posts and making another status update... Oops, rookie error!
41 comments ensued with 'fans' fuming, eg:
Kathryn Vine So basically if we say something such as rip off, overpriced, or we are going to falls or hotham you guys shall find that offensive and delete our post?
Rob Leen You guys aren't really good at this Facebook thing are you?
Mt Buller finally went into reputation management mode, put forward an official response from their GM, arranged a 2hr Q&A Facebook forum, a Q&A page and discussion section on their facebook page - phew...
But has the damage been done?
Check it out here - https://www.facebook.com/MtBuller?sk=wall
What do you think?? Is it a case of too little, too late?
Monday 26 September 2011
Are we going to pay for the new Facebook?
Are the rumours true? Is Facebook really going to charge us for our new profiles?? I'm surprised by how quickly the status updates have been infiltrated by the rumours ... surely it must be true!?
"FACEBOOK JUST RELEASED THEIR PRICE GRID FOR MEMBERSHIP. $9.99 PER MONTH FOR GOLD MEMBER SERVICES, $6.99 PER MONTH FOR SILVER MEMBER SERVICES, $3.99 PER MONTH FOR BRONZE MEMBER SERVICES, FREE IF YOU COPY AND PASTE THIS MESSAGE BEFORE MIDNIGHT TONIGHT. WHEN YOU SIGN ON TOMORROW MORNING YOU WILL BE PROMPTED FOR PAYMENT INFO...IT IS OFFICIAL IT WAS EVEN ON THE NEWS. FACEBOOK WILL START CHARGING DUE TO THE NEW PROFILE CHANGES. IF YOU COPY THIS ON YOUR WALL YOUR ICON WILL TURN BLUE AND FACEBOOK WILL BE FREE FOR YOU. PLEASE PASS THIS MESSAGE ON IF NOT YOUR ACCOUNT WILL BE DELETED IF YOU DO NOT PAY"The question is, would you pay? And if so, how much?
Sunday 18 September 2011
How much do you spend on social media?
I found an interesting article online today - As Social Spending Rises, Which Metrics Are CMOs Focusing On?
Whilst the article related to what SM metrics are used to convince management that spending on SM is the right thing to do, what I was fascinated with is that approximately 7% of marketing budgets are spent on SM, and this is considered lower than marketers had hoped!
At the moment, I spend $0 but plan to increase this substantially within the next 6 months, as part of a digital strategy we're working on.
I'm curious, what percentage of your marketing budget is spend online, and in particular on SM? And, how is this determined?
Whilst the article related to what SM metrics are used to convince management that spending on SM is the right thing to do, what I was fascinated with is that approximately 7% of marketing budgets are spent on SM, and this is considered lower than marketers had hoped!
At the moment, I spend $0 but plan to increase this substantially within the next 6 months, as part of a digital strategy we're working on.
I'm curious, what percentage of your marketing budget is spend online, and in particular on SM? And, how is this determined?
Wednesday 7 September 2011
A totally non-random act of kindness...
I was watching the Gruen Transfer tonight - anyone else watch it? The show tonight discussed KLM and their random acts of kindness.... random? I think not.
These random acts involved searching through social networks (primarily twitter and facebook) for any mention of their brand, to determine who's sitting at the airport waiting for a KLM flight. Personally, I think that's great, but it's the next step that I think is kind of creepy... their marketers then delve into their account history to find out more about the person so they can personalise a "random" gift to "randomly" give this person at the airport.
There were mixed opinions on the show. Some experts mentioned the words "best practice", "the way forward". Is this really where social media marketing is heading? Or, are you like the other half, and think it's creepy that a brand is delving into your past?? I'm undecided, but I am trying to work out how I can try it at work!
Here's an article mentioning some other brands jumping onto these "random" acts bandwagon... and below a video of what Nokia tried overseas:
Does anyone know of any local brands out there doing this? And, what do you think about it? Creepy or best practice???
These random acts involved searching through social networks (primarily twitter and facebook) for any mention of their brand, to determine who's sitting at the airport waiting for a KLM flight. Personally, I think that's great, but it's the next step that I think is kind of creepy... their marketers then delve into their account history to find out more about the person so they can personalise a "random" gift to "randomly" give this person at the airport.
There were mixed opinions on the show. Some experts mentioned the words "best practice", "the way forward". Is this really where social media marketing is heading? Or, are you like the other half, and think it's creepy that a brand is delving into your past?? I'm undecided, but I am trying to work out how I can try it at work!
Here's an article mentioning some other brands jumping onto these "random" acts bandwagon... and below a video of what Nokia tried overseas:
Does anyone know of any local brands out there doing this? And, what do you think about it? Creepy or best practice???
Monday 22 August 2011
Special +K
"90% of consumers trust peer recommendations, only 33% trust ads"How influential are you online? How influential are those you influence? If this site had it's way, we would all have Klout.
Klout has been around for 2 years, and scores are calculated by looking at three factors across Twitter, Facebook, LinkedIn, Foursqaure, Youtube, Blogger, Flickr, Instagram and Tumblr:
- true reach (how many people share and respond to your content)
- amplification (how many times your information is spread)
- network score (how many people in your network and how many of them are 'influencers' themselves)
They've recently introduced a button '+K' similar to the Google's '+1' button where you make a recommendation. In Klout's case, you're recommending a person/company as a good source of information, and increasing their Klout. It's this aspect that's important from a business perspective - your peer's opinion about a brand has more Klout than an ad.
Some interesting reading:
- Klout is becoming more influential in the social media circuit with Facebook setting up new VIP sections for people with serious klout
- People are promoting their Klout scores on their resumes
So, tell me, how much KLOUT do you have?
Tuesday 9 August 2011
Social media marketing.... it's a riot
If I stopped you on the street and asked you to join me in a rampage of destruction, trashing private businesses and setting vehicles alight, would you say yes? Unlikely. The chances are you'd politely decline my request, assume I was as high as a kite, and make good your escape.
Yet this is exactly the call to arms that has been broadcast via social media in the UK, and hundreds - if not thousands - of young people have turned out to join the madness.
Mindless criminality is nothing new. But the speed at which pockets of rioters have organised themselves across the UK has taken not only London, but the entire country, by surprise. Police and the British Government have singled out social media as one of the main reasons for this apparent acceleration in events - with ringleaders marketing their own cause to the masses on an unstoppable scale.
Is social media being used to market criminal behavior to people that would ordinarily have no interest in such events? Does it allow these people to feel involved, where they would otherwise not be? And why does marketing an openly illegal and seemingly causeless event in this way have such strong results?
Yet this is exactly the call to arms that has been broadcast via social media in the UK, and hundreds - if not thousands - of young people have turned out to join the madness.
Mindless criminality is nothing new. But the speed at which pockets of rioters have organised themselves across the UK has taken not only London, but the entire country, by surprise. Police and the British Government have singled out social media as one of the main reasons for this apparent acceleration in events - with ringleaders marketing their own cause to the masses on an unstoppable scale.
Is social media being used to market criminal behavior to people that would ordinarily have no interest in such events? Does it allow these people to feel involved, where they would otherwise not be? And why does marketing an openly illegal and seemingly causeless event in this way have such strong results?
Sunday 31 July 2011
Not sure if I even know what I'm talking about!!
Hi, and welcome to my first blog. I'm at uni doing the final subject of my Masters of Marketing - Social Media Marketing. We've been asked to set up a blog to show we know what we're talking about when it comes to social media...
So, what do I know about social media? I first fell in love with myspace back when it was cool. My love was short-lived and I'm now in a long-term relationship with Facebook, logging/checking in every chance I get, at home, at work, on the train, you name it. I've had job interviews where I was found on LinkedIn, I work in the automotive industry and use YouTube to showcase our cars. I use Flickr to see my nephew grow up in Canada. I failed miserably at micro blogging on Twitter and I'm still trying to get that invite to Google+. If you invite me, I pinky swear not to bombard you with invites to games like Farmville and horoscope updates!?
I now also know some amazing stats about social media after class last week...
And, that's about the extent of my SMM knowledge.
What i really want to know is whether my habits are normal? Is it normal to check Facebook 15-20 times a day? Or, have you bucked the trend and deleted your profile?? Who else has tried and failed on Twitter? (if not, should I be following you?) Have you used LinkedIn for work? And honestly, do you still use myspace if you're not a musician??
Look forward to sharing this space with you.
sarah
So, what do I know about social media? I first fell in love with myspace back when it was cool. My love was short-lived and I'm now in a long-term relationship with Facebook, logging/checking in every chance I get, at home, at work, on the train, you name it. I've had job interviews where I was found on LinkedIn, I work in the automotive industry and use YouTube to showcase our cars. I use Flickr to see my nephew grow up in Canada. I failed miserably at micro blogging on Twitter and I'm still trying to get that invite to Google+. If you invite me, I pinky swear not to bombard you with invites to games like Farmville and horoscope updates!?
I now also know some amazing stats about social media after class last week...
What i really want to know is whether my habits are normal? Is it normal to check Facebook 15-20 times a day? Or, have you bucked the trend and deleted your profile?? Who else has tried and failed on Twitter? (if not, should I be following you?) Have you used LinkedIn for work? And honestly, do you still use myspace if you're not a musician??
Look forward to sharing this space with you.
sarah
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